Why Online Casinos Offer No Deposit Bonuses

You have seen a lot of online casinos offering no deposit bonuses for their potential players to try the casinos’ games. What you need to do is sign up a real player account, and no-deposit bonus will be instantly credited into your player’s account (some online casinos required you to enter your credit card number for verification purpose). You can use this no-deposit bonus for real plays and keep your winnings if you win. Have you wondered why the online casinos offer the no-deposit bonuses? If you are uses to play at online casinos, you probably know the reason behind, but if you are new to online gambling, you probably will be very happy to accept the no deposit bonuses and thanks to online casinos for giving you the free money.

Is that the story? Definitely not. Online casinos have no different than other businesses which like to make profit from this customers. They won’t offering free stuff without a marketing purpose. However, in the players’ stand points, no-deposit bonuses are good, especially when they want to test the playing an environment of an online casino. In the casino’s stand points, no-deposit bonuses serve 3 purposes:

1. Attract New Players To Sign Up A Real Player Account

No-deposit bonuses are among the most effective entry point for new players to an online casino. Those who are new to online gambling and would like to try the games will search around the internet to look for online casino’s offers, but most of them tend to not sign up with a real player account or make a deposit with their credit card because they have no experience with the online casino; what they tend to do is go and search for the information such as the casino reputation, payout percentage, playing environment, customer support & etc from various online forums and reports to get more information on the online casino they are interested in. Online casino operators understand the worries of these new players; Therefore, they let these new players have a trial on the casino’s games without the need for them to make any deposit, they can play with the no-deposit bonus once they have opened a real player account.

2. Build Online Casino’s Prospect List

Not all players who have opened a real player account will make a deposit after playing with the free money. But, once the player has signed up a real player account to claim for no-deposit bonus, he/she needs to provide valid contact information in order to be eligible for the bonus, or the player won’t be able to withdraw the winning if he/she provides false identity. Hence, the valid contact information can be added into the casino’s prospect list for future marketing purpose. The online casinos will send their new promotions and marketing messages to the list from time to time, part of the prospect list can be converted to real players with this efforts.

3. Encouraging Players To Make 1st Deposit

Online gambling is one of the most additive games that makes people tend to continue playing once they get started. The online casinos offer the no-deposit bonus for new players with purpose of getting them to start playing the casino’s games. Players who play and win initially, but loss all the no-deposit bonus at the end tend to make their 1st deposit to recover their losses, this the natural human greedy behavior. Once the players have made their 1st deposit, most often the players will become the casino’s royal customers. Hence, the no-deposit bonuses are offered to make the new player to become additive and encourage them to make their 1st deposit to the online casino.


No-deposit bonuses work in win-win situation for both online casinos and the players. In casino’s point of views, the bonuses serve 3 purposes mainly to encourage new players to move their first step to play with real money.

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